tom kaminsky
Plastocor
Image/Capabilities brochure targeted at the executive level of power plants around the country. An innovative cladding process developed by Plastocor combating a huge problem of erosion, which costs power plants millions of dollars in lost time and productivity. I created a piece from a high-level perspective using the power and destruction of water and how that relates to the power plant industry and Plastocor's technology. CA award winner
International Paper Company
A capabilities brochure for a paper company promoting their most inexpensive line of paper to the creative field. The goal was to demonstrate how effective and efficient their stock was and how many cool techniques can be applied to what was thought of as a grade up from Xerox paper. I titled the book "UN" for uncoated paper and used it as a theme for a creative idea demonstrating that a great idea can be reproduced on anything. D&AD award winner.
The Governor's Academy
This viewbook was part of an Admissions package to attract new students outside of the New England area. It also was a major piece in changing the school's image and name from Governor Dummer to The Governor's Academy.
International Forest Products Corporation
Image/Capabilities brochure to demonstrate why IFP is the leader in the international paper trade industry. Demonstrating their "think global, act local" philosophy is more a way of life than a few clever words. With an understanding of local customs, currencies and business practices these core competencies are essential to it's mission—providing world class service in sourcing and marketing pulp and paper products worldwide. All varieties of stock we used were supplied by IFP.
Daniels Financial Printing Company
Image/Capabilities brochure to demonstrate the commitment of the sales force how they understood the needs of their audience. Time is money in the world of deals and mergers and Daniels Financial Printing and the technology, manpower and expertise to get the deals done for the clients' financial printing needs. I used the Pony Express as the metaphor to communicate the "willing to risk death" mentality to get things done! Hatch award winner.
Qubecor International Printing Company
This was an Image/Capabilities brochure targeted at the design community as a testament to their technical skills and highest standards of commercial printing. The piece spoke to a "never-say-never attitude as the hallmark of their company. It is what distinguishes them on every print run and sets them apart in the long run from other fine printers. The power to do anything on paper. The power of "Can Do." CA award winner
Dana Farber Cancer Institute
Capital campaign piece for funding of programs, research and chairs I created two companion pieces. One (below) was the two stories for a passion for life. One by the patient’s lust to live and beat this dreaded disease and one by the caregivers and researchers who were on a quest for a cure. The companion piece used images from the same shoot to communicate where the money would go. Life Award Winner.
Mount Alvernia High School
I developed a brand position that demonstrated MAHS commitment to offering their students a challenging academic environment combined with Christian values expressed in the tagline: “Teaching girls to have faith in themselves.” Simultaneously, I created a new brand identity that retained the School’s traditional foundation infused with a contemporary flair. These characteristics were communicated in a complete brand architecture system achieving consistency and synergy across all communication vehicles including: identity, direct mail, print advertising, new website and viewbook.
