tom kaminsky
Boatscape.com
Awareness campaign to drive boaters to the site to find marine gear, product reviews, tide charts and connect with other boaters. CA Award Winner.
American Tower
Reintroduction of American Tower re-entry into the marketplace after being dark during a tough economy. Goal was to reestablish American Tower as the leader in the industry by having more tower sites and the largest footprint in North America. Wherever you want to be, chances are, we're already there.
New England Law | Boston
Awareness campaign to position New England Law as one of the premier law schools in Boston. The goal was to show how their students think differently and NESL has been churning out successful candidates for 100 years. A different approach than the Harvard's of the world, but equally successful. Hatch award winner.
Dorfman Jewelers
Image campaign to reestablish Dorfman Jewelers as a destination for the world's most finest and unique jewelry stores, located on fashionable Newbury Street in Boston. The communication goal was to display high quality special gems and create an aura of how it makes one feel when wearing it.
Topzone.com
Awareness campaign to drive active outdoors and nature enthusiasts a technology exists mapping every untamed square mile of the entire contiguous 48 states. An online source with viewable and searchable USGS topographic maps quadrant by quadrant seamlessly and free. One Show award winner.
Davis Malm, Attorneys at Law
As the legal landscape changed toward a more acceptable marketing posture, Davis Malm was in one of the worst positions as a law firm— A mid-sized Boston law firm. Very difficult to compete with the big boys and grow organically. I create a brand position and communication program to give them visibility and distinguish them from their competition. Using a landmark case that pit them against a very large law firm in New York City, it was really a Davy and Goliath story as they were out numbered but never outgunned. After their victory, I used a Remington metaphor that captured the DNA of all of the attorneys that worked there. Website, PR, advertising, collateral, events and seminars were all molded after the brand. They have grown to 50 attorneys and one of the most respected law firms in Boston.
Ewards, Angel, Palmer & Dodge
An image campaign for one of the largest and most prestigious law firms in Boston EAPD wanted to demonstrate their personal style and expertise in given practice areas. This campaign promoted their life sciences practice comprised of attorneys with the experience and commitment within the life sciences industry.
The Green Company
Image campaign for a real estate developer who is a master and creating incredible “environments for living.” As a master a land planner they keep a respect for the environment providing condominium homeowners privacy in their surrounding areas while taking advantage of compelling views.
MAPFRE Commerce Insurance
A templated product / service campaign for the independent insurance agent with a dual purpose— promoting the personalized service offered by agents while building brand equity for the parent insurance company, MAPFRE | Commerce Insurance.
